Man signing a DBA registration for his small business.

Register a DBA for Your Business in Canada Quickly and Correctly



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Register a DBA for Your Business in Canada Quickly and Correctly

A Small Business Plan from LegalShield makes filing and managing a DBA (Doing Business As) as simple and stress-free as possible.


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Do I need a DBA for my business?

A DBA (sometimes called a fictitious or assumed name) lets sole proprietors and formal business entities conduct business under a name that is different than their legal name.

  • Sole proprietors must file a DBA if they want to get a separate business bank account.
  • A DBA may work better for marketing and branding than using your personal name or using a legal company name if it does not quite match the nature of your business.
  • If your business is a legal entity, like an LLC, you can file multiple DBAs to operate different businesses without having to create a new entity each time.

When your business is a member of LegalShield, you get unlimited phone consultations with a lawyer that can answer DBA-related questions and help you file the right documents.

Join LegalShield today


Wooden block spelling out DBA.
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How to file a DBA correctly

To make sure you’re handling the name of your business according to applicable law, be sure to take the following steps.

  • Determine if you need a standard DBA or a Federal Trademark
  • Determine where to file. Depending on the location and nature of your business, you may need to file with your county, province or the Canadian Intellectual Property Office.
  • Search provincial and federal databases to make sure the name you want to use will not violate an existing DBA filing or a federally registered trademark.
  • Locate and fill out and submit the appropriate government forms.
  • Pay filing fees. Typically $10-$100 for standard DBAs, more for trademarks.
  • Respond to any enquiries from the agency reviewing your application.

Rather than stress and guess, join LegalShield today and your lawyer will make the entire business naming and filing process as painless as possible.

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Dealing with existing trademarks and name conflicts

If there is an existing company using the same or a similar name you want to use, you may have to select a new name. If you have been contacted by another company that claims you are using their name, it’s a good idea to get legal advice as soon as possible.

  • What should I do if the two names are an exact match?
  • If the name I want to use sounds similar, is that ok?
  • How do you conduct name searches in the first place?

An experienced business lawyer can clarify your options and guide you through the naming process to ensure you’re doing everything correctly and protecting your business.

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How a LegalShield Small Business Plan works for Doing Business As registration

All LegalShield plans come jam-packed with valuable benefits. When it comes to searching and applying for a DBA/fictitious name, common plan usage is in two areas.

Consultation & advice

You can have unlimited phone consultation with a business lawyer to get questions answered, receive legal advice and make sure you’re making the right moves.

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Document review & negotiation

You can have your lawyer review any documents (up to 15 pages each) and even make phone calls and write letters on behalf of your business to resolve disputes with vendors, creditors or customers.

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Get help filing and managing a DBA

Plans start at only $49 per month.

Key features of our Small Business Legal Plans


LegalShield’s business plans can help you in the following areas.

Advice, consultation & research

Legal consultation from a provider lawyer on business legal matters, with legal research for each issue, if needed.

Letters or phone calls

Receive help with business legal matters more efficiently with professional communications issued on your behalf.

Document review

Put business-related legal documents through legal review.

Collection letters

A collection letter from a provider lawyer could help you recoup payments more efficiently.

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